Astroly
- Role
- UX/UI, design system, visual identity, website, automation, ads
- Technologies
- Visual identity, Figma, Adobe Illustrator, Typography, HTML, CSS, JavaScript, Astro, Git, Meta Ads Manager, Analytics and pixel setup
A personalised astrology product, built from zero with a colleague. UX/UI and the whole visual identity are mine, along with part of the functionality and the automation. This is where I learned how paid acquisition actually works: how many creative variants it takes before anything performs.
The challenge
Build a personalised astrology product from scratch and launch it to real users.
My contribution
UX/UI, the design system and the whole visual identity, the website, part of the functionality and automation, and paid ads. Built together with a colleague.
The implementation
- The design system and visual identity were built from the start; the website runs on Astro.
- After launch we watch how people move through the product and fix the places where they get stuck.
- Several screens were redesigned because of what user behaviour showed, not because something looked nicer.
The outcome
- Live product: astroly.today
- Used by real people; we maintain and update it ourselves
What I learned
How paid ads really work: how many creative variants it takes before one starts to outperform the rest.
